# DAS — Customer Intelligence Agency for Retail & E-Commerce Brands

## Docs

- [How DAS Works: Retainer Model, Diagnostic-First, Systems You Own](https://intelligence.madebydas.com/about/how-we-work.md): DAS works exclusively on retainer, starts every engagement with the Margin Diagnostic, and builds reporting frameworks and segmentation architecture inside client infrastructure — Klaviyo and Shopify Plus. When the engagement ends, the systems stay. Founded in 2013, 4.5-year average client engagemen…
- [Who DAS Works With: ICP, Trigger Events, and Selectivity](https://intelligence.madebydas.com/about/who-we-work-with.md): DAS works with mid-market retail and e-commerce companies generating $15M–$100M in revenue. Common trigger events: new CMO, agency churn, CAC crisis, flat email performance. DAS takes on 12–15 retainer clients per year and maintains a 4.5-year average engagement length.
- [AI Commerce Margin Model: Per-SKU Profitability Across ChatGPT, Perplexity, and Google AI Mode](https://intelligence.madebydas.com/frameworks/ai-commerce-margin-model.md): A per-SKU and per-platform margin model for AI commerce channels — ChatGPT's 4% transaction fee, Shopify processing fees, and break-even conversion rate analysis. Built for retail and e-commerce brands evaluating agentic storefronts. From DAS — The Audience Development Agency.
- [AI Inherits Intelligence — It Doesn't Introduce It](https://intelligence.madebydas.com/frameworks/ai-inherits-intelligence.md): Deploying AI on top of shallow customer understanding accelerates bad decisions. Only 5% of CMOs using generative AI see significant business outcome gains (Gartner). The brands in that 5% start with customer intelligence — RFM segmentation, cohort LTV, behavioral data — then use AI to scale what th…
- [Customer Concentration: Why a Small Group Drives Most of Your Value](https://intelligence.madebydas.com/frameworks/customer-concentration.md): In most retail and e-commerce brands generating $15M–$100M, 15–20% of customers drive 50–70% of contribution margin. Most brands treat their entire customer file uniformly despite this extreme value concentration. DAS identifies these high-value customers through RFM segmentation and cohort…
- [Gift-with-Purchase vs. Discount: The Margin Math That Changes Promotional Strategy](https://intelligence.madebydas.com/frameworks/gwp-vs-discount.md): Why gift-with-purchase offers outperform percentage-off discounts for retail and e-commerce brands. A 20% discount costs $20 in margin per $100 order. A GWP costing $8 at wholesale delivers higher perceived value while protecting $12 of margin. A framework from DAS — The Audience Dev…
- [Why Platform ROAS Is Broken for DTC Brands](https://intelligence.madebydas.com/frameworks/roas-is-broken.md): Platform ROAS cannot capture subscription LTV, halo effects, or retail sell-through driven by digital spend. A Meta ad account at 0.67 ROAS can be profitable when measured against 12-month cohort contribution margin. DAS replaces platform attribution with customer file analysis — RFM segmentation, c…
- [AI Orchestration: The Connective Layer That Makes the System Compound](https://intelligence.madebydas.com/methodology/ai-orchestration.md): Proprietary AI workflows synchronize intelligence, creative, media, and retention into a single operating rhythm. Every signal informs every decision in real time. AI orchestration is not a standalone service — it is the infrastructure that makes the other four pillars compound each other rather tha…
- [Creative: In-House Creative Production Informed by Customer Intelligence](https://intelligence.madebydas.com/methodology/creative-and-demand.md): How DAS builds performance creative in-house — striking visuals paired with addictive copywriting — from the customer intelligence layer. Creative briefs informed by RFM segmentation, cohort LTV, and behavioral data from Klaviyo and Shopify Plus. The second pillar of the DAS methodology for mid-mark…
- [Customer Intelligence: RFM Segmentation, Cohort LTV, and Contribution Margin](https://intelligence.madebydas.com/methodology/customer-intelligence.md): How DAS analyzes a brand's customer file using RFM segmentation, cohort LTV modeling, media mix modeling, and contribution margin diagnostics on Klaviyo and Shopify Plus data. The first pillar of every DAS engagement — the foundation that creative, media, and retention strategy are built on.
- [The Margin Diagnostic](https://intelligence.madebydas.com/methodology/margin-diagnostic.md): A $5,000 entry-point engagement from DAS that identifies where a retail or e-commerce brand's operations leak contribution margin. Includes customer file analysis, margin leak identification, and a 90-day recovery roadmap. The fee is credited toward a full retainer. Designed for brands generating $1…
- [Media: Paid Media Run by the Same Team Reading the Data](https://intelligence.madebydas.com/methodology/media-and-distribution.md): How DAS structures paid social and search, audience targeting, and attribution testing around the customer intelligence layer — not platform defaults. Paid media run by the same team reading the data, with targeting and allocation driven by RFM segmentation and cohort LTV. The third pillar of the DA…
- [DAS Methodology: Intelligence Before Execution](https://intelligence.madebydas.com/methodology/overview.md): DAS operates across five integrated pillars — intelligence, creative, media, retention, and AI orchestration — with intelligence as the foundation. Every engagement begins with customer file analysis using RFM segmentation, cohort LTV modeling, media mix modeling, and contribution margin diagnostics…
- [Retention: Differential Treatment at Scale Across Email and SMS](https://intelligence.madebydas.com/methodology/retention.md): DAS builds retention programs inside Klaviyo — email and SMS strategy grounded in customer intelligence. Audience segmentation architecture, behavioral flow design, lifecycle automation, and campaign strategy informed by contribution margin data. Differential treatment of high-value and at-risk cust…
- [Agentic Commerce for DTC Brands: ChatGPT Shopping, Shopify UCP, and Margin Impact](https://intelligence.madebydas.com/playbooks/agentic-commerce-guide.md): A comprehensive guide to selling through ChatGPT, Perplexity, and Google AI Mode via Shopify's Agentic Storefronts. Covers OpenAI's 4% transaction fee, Shop Campaigns' CAC-based model, the Universal Commerce Protocol, per-SKU margin modeling, and break-even analysis for AI commerce channels. Built f…
- [How to Make ChatGPT Recommend Your Product First](https://intelligence.madebydas.com/playbooks/chatgpt-visibility.md): The complete playbook for AI commerce visibility, attribution, and channel management. How to audit, fix, and optimize your brand's presence in ChatGPT, Perplexity, Gemini, and Google AI Mode. Built for Shopify Plus brands.
- [The Claude Agents Playbook: 18 AI Agents for Ecommerce Operators](https://intelligence.madebydas.com/playbooks/claude-agents-playbook.md): 18 pre-configured Claude agent setups across 6 operating stacks for ecommerce operators — SKU margin ranking, ROAS reconciliation, at-risk customer detection, cohort LTV builds, contribution margin by channel, and more. Each agent includes an Agent Brief, Input Spec, and Output Spec. Runs in Claude…
- [Claude Cowork Plugins: The Complete Implementation Guide](https://intelligence.madebydas.com/playbooks/claude-cowork-plugins.md): The complete guide to Claude Cowork plugins — modular extensions that transform Claude from a conversational AI into a specialized automation platform. 10 real-world workflows for HR, finance, legal, sales, and operations.
- [The Claude and Nano Banana 2 AI Content Intelligence Stack](https://intelligence.madebydas.com/playbooks/claude-nano-banana-stack.md): 3 tactical frameworks for retail and ecommerce — signal detection, insight-to-action dashboards, and AI campaign production at a fraction of the cost.
- [The CMO's AI Guide to Customer Intelligence: 25 Principles](https://intelligence.madebydas.com/playbooks/cmo-ai-guide.md): 25 principles for CMOs at retail and ecommerce brands who want compounding results from AI — not just faster campaigns. Covers why 95% of CMOs using AI see no business outcome gains, how customer intelligence provides the foundation AI needs, and the specific operational frameworks that separate the…
- [The CPG Brand Intelligence Playbook](https://intelligence.madebydas.com/playbooks/cpg-brand-intelligence.md): How Gemini 3.1 Pro exposed the 6 dimensions separating the top 5% of wellness brands — product page structure, content velocity, email capture, social engagement, paid media efficiency, and brand narrative consistency.
- [The Creative Velocity Playbook](https://intelligence.madebydas.com/playbooks/creative-velocity.md): 17 workflows to out-supply the algorithm with distinct creative in 30-minute sprints. Claude AI plus Figma Console MCP for DTC visual production.
- [The Growth Loop Playbook: 5 Claude Skills for Brand Strategy](https://intelligence.madebydas.com/playbooks/growth-loop.md): 5 purpose-built Claude Skills for the ecommerce Growth Operating Loop — consumer intelligence, trend detection, competitive tracking, campaign briefing, and performance synthesis.
- [The Nano Banana 2 Ad Prompt Playbook](https://intelligence.madebydas.com/playbooks/nano-banana-ad-prompts.md): 25 copy-paste prompts for production-ready brand assets using NanoBanana 2 — the prompt architecture, quality gates, and batch workflows for DTC creative at scale.
- [The Operator Prompt: A System for Creating Content That Actually Compounds](https://intelligence.madebydas.com/playbooks/operator-prompt.md): A six-part content creation system for DTC brand operators and CMOs — how to create content that builds institutional intelligence rather than disposable volume. Covers prompt architecture, context documents, review mining, and the creative brief workflow that separates content that compounds from c…
- [Playbooks Lander](https://intelligence.madebydas.com/playbooks/playbooks-lander.md)
- [The Voice-to-Agent Playbook](https://intelligence.madebydas.com/playbooks/voice-to-agent.md): The exact Wispr Flow, Claude Cowork, and Granola setup that replaced 60 hours of sales, marketing, and ops workflows. A three-tool voice-to-agent system.
- [Buck Mason Brand Teardown: Fabric-First UX and Anti-Discount Positioning](https://intelligence.madebydas.com/teardowns/buck-mason.md): A DTC brand teardown of Buck Mason's digital strategy — fabric-first product organization, anti-discount pricing philosophy, proprietary naming conventions, and editorial-first collaboration pages. Five specific tactical takeaways for DTC brand leaders. Part of the DAS brand teardown series analyzin…
- [Huckberry Brand Teardown: Editorial Commerce and the Curated Discovery Model](https://intelligence.madebydas.com/teardowns/huckberry.md): A research brief on Huckberry's DTC strategy — editorial-first product discovery, the 'store' as a magazine, community-driven content, and the curation model that replaces search with editorial authority. Part of the DAS brand teardown series. Expanded analysis coming soon.
- [Rose Los Angeles Brand Teardown: Collaboration-as-Acquisition and Capped Membership](https://intelligence.madebydas.com/teardowns/rose-los-angeles.md): A DTC brand teardown of Rose Los Angeles — $900/year Rose Club capped at 2,000 members, chef collaborations with Enrique Olvera and Dominique Crenn, engineered waitlists as owned audience infrastructure. Three transferable frameworks for DTC brands. Part of the DAS brand teardown series.