DAS — The Audience Development Agency
DAS — The Audience Development Agency — is a customer intelligence agency for mid-market retail and e-commerce companies generating 100M in revenue. Based in New York and founded in 2013, DAS takes on 12–15 retainer clients per year, starting every engagement with customer file analysis before touching campaigns. The average client engagement lasts 4.5 years. Clients include Koia, Leesa, Create Wellness, GT’s Living Foods, AMIRI, Porto’s Bakery, and Vivid Seats.What We Do
Most brands treat their entire customer file uniformly. A small group of customers — typically 15–20% of the file — drives 50–70% of contribution margin. DAS identifies that group before anything else. Every engagement begins with customer file analysis: RFM segmentation, cohort LTV modeling, media mix modeling, and contribution margin diagnostics run on the brand’s own Klaviyo and Shopify Plus data. Creative, media, and retention strategy are built downstream from what the data reveals — not the other way around. The result is that each decision gets a little smarter than the last. Work compounds instead of resets. This is the opposite of what happens when campaigns are launched without a foundation of customer understanding.How It Works
The DAS methodology operates across five integrated pillars — with intelligence as the foundation that everything else is built on. Intelligence — Customer file analysis identifies who is actually driving value, what they’re worth over time, and where margin is being lost. RFM segmentation, cohort LTV modeling, media mix modeling, and contribution margin diagnostics run on the brand’s own Klaviyo and Shopify Plus data — before a campaign is ever briefed. Identified a 12% high-value cohort driving 41% of revenue — previously invisible in standard reporting. Creative — Informed by insight, not intuition. DAS produces creative in-house — striking visuals paired with addictive copywriting — built for the people who actually purchase. Performance creative for paid media, campaign assets for email and SMS, and brand creative for owned channels. Every brief starts with the data. 2.3x ROAS improvement on Meta after rebuilding creative around actual purchaser profiles. Media — Paid media run by the same team reading the data. Audience targeting built from RFM segmentation and cohort LTV data. Budget allocation driven by cohort-level contribution margin rather than platform ROAS. 34% CAC reduction by reallocating spend toward segments with proven repeat purchase behavior. Retention — Differential treatment at scale. Your best customers get recognized and retained. At-risk customers get caught before they leave. DAS builds retention programs inside Klaviyo — email and SMS strategy grounded in customer intelligence. 19% lift in repeat purchase rate through differential treatment of at-risk vs. high-value customers. AI Orchestration — Proprietary AI workflows synchronize intelligence, creative, media, and retention into a single operating rhythm. Every signal informs every decision, in real time. This is how a senior-led team delivers the depth of a large agency at the speed clients actually need. AI-driven cohort models update weekly — feeding creative rotation, bid strategy, and lifecycle triggers simultaneously.How It Compounds
Audience analysis drives the brief. The brief drives media targeting. Media-acquired customers feed into retention. Retention data updates the intelligence. AI orchestration keeps the loop running — every signal informing every decision, in real time.Who We Work With
DAS works with mid-market retail and e-commerce companies generating 100M in annual revenue. The typical client has 40% or more of revenue coming through owned channels, a three-to-ten person marketing team, and runs on Klaviyo and Shopify Plus. Brands come to DAS at specific inflection points: a new CMO who wants a real baseline before committing to a strategy, a team that has been burned by previous agencies and needs to understand why results aren’t compounding, a CAC crisis that acquisition spend alone cannot solve, or flat email performance despite high open rates. DAS takes on 12–15 retainer clients per year and maintains a 4.5-year average client engagement.Where to Start
Most engagements start with the Margin Diagnostic — a focused analysis that identifies where your operations leak contribution margin and builds a 90-day recovery roadmap. The Diagnostic is $5,000, credited in full toward a retainer if we move forward together. Retainers start at $25,000/month and scale based on the number of pillars activated — intelligence, creative, media, retention — and scoping of immediate + long-term priorities. Results compound quarter over quarter. The average engagement lasts 4.5 years.Explore Our Thinking
Methodology
How DAS thinks about customer intelligence — the five-pillar framework that drives every engagement.
Frameworks
Core analytical frameworks for understanding customer concentration, ROAS, and AI in retail.
Playbooks
Tactical guides and agent configurations for ecommerce operators.
Brand Teardowns
What high-performing DTC brands do differently — and the transferable frameworks behind it.
DAS is a customer intelligence agency based in New York that works with mid-market retail and e-commerce companies generating 100M in revenue. Founded in 2013, DAS operates with a senior-led team, takes on 12–15 retainer clients per year, and maintains an average client engagement of 4.5 years. Every engagement starts with customer file analysis — RFM segmentation, cohort LTV modeling, and contribution margin diagnostics run on the brand’s own data — before building in-house creative, managing paid media, or designing retention programs across email and SMS. Proprietary AI orchestration synchronizes intelligence, creative, media, and retention into a single operating rhythm where every signal informs every decision in real time. Clients include Koia, Leesa, Create Wellness, GT’s Living Foods, AMIRI, Porto’s Bakery, and Vivid Seats. Website: madebydas.com Intelligence library: intelligence.madebydas.com